Workplace Communication Trends In 2020
Employee engagement around the world is taking a shift in the way workplace environments are designed. Many organisations are now have a certian percentage of workforce on a remote-payroll. Milleniuals today are sharply following this trend, and are less prone to be engaged with one organisation only.
Changing workplace culture
Across organisations around the world, we are facing a certain change in trends everywhere. Employees are enagaged on social media platforms, and a sense of rewarding the self is prevalent in them. Not only are they becoming more aware, but also come into comparison with different workplaces they learn about on the internet. Certain changes well noted,
- Mobile communication platforms e.g. coronavirus pandemic
- Podcasts on self-development
- Information verification and authenticity
- Increase use of digital mobile tools
- Data analysis becoming a norm
Internal and external communication patterns
Employees today expect good communication within the organisations. The most sensitive time an organisation is prone to threat of employees leaving the organisation, is no other than a time of crisis.
Many organizations seem prepared to invest more in employee communications and employee communication professionals. I also see that most organizations are in various stages of transformation, which is an opportunity for us to take a lead.
Keeping the employees informed in a time of crisis is highly crucial for companies today. No matter what the crisis situation may be at an organisation, it is very important of communication patterns in check.
Employees are increasingly important voices during crises. Thanks to social media, what an employee says is heard by a lot of people.
Businesses know that effective employee communication is critical to their success. Yet, the current state of employee communication is quite alarming:
- 60% of companies don’t have a long-term strategy for their internal communications
- Only 13% of employees use their intranets on a daily basis
- 74% of employees have the feeling they are missing out on company news
- 72% of employees don’t have a full understanding of the company’s strategy
- Employee productivity increases by 20 to 25% in organizations where employees are connected
- Only 23% of executives say that their companies are excellent at aligning employees’ goals with corporate purposes
- Only 40% of IC professionals believe that employees understand “well” or “very well” the contribution they’re making to their organization’s strategy
- 62% of the emails received by employees are not important
- Employees are 75% more likely to watch a video than read text.
- Organizations with effective change and communication programs are 3.5 times more likely to outperform their peers
- 28% of leaders report poor communication as the primary cause of failing to deliver a project within its original time frame
- Only 17% of employers think line managers are good communicators
Organisations must starting taking measures to improve employee communication, while there is still room for improvement.